Clayton Welham 
Creative Director
claytoncwelham@gmail.com

07967 619 846


Mast

Manifattura di Arti, Sperimentazione e Tecnologia, Bologna, Italy.


An exhibition centre showcasing the innovations and technologies of the Coesia group, a manufacturer of packaging machinery. We created a kinetic type identity and worked with Casson Mann, Troika and AllofUs to style digital and physical exhibits and games. We also designed and developed a ‘moving signage’ system that utilises Coesia’s suspended flexlink conveyor. The conveyor sends modular groups of typographic boxes around the exhibition which react to each area displaying titles, wayfinding and greetings.


© Why Not Associates

© Casson Mann



Creative Director | Designer | Animator