Audi —
Function in an Elegant Form
A series of idents created with BBH, London, as part of the Audi Q3‘s launch campaign, in which elegance and function are brought together through typography and materials.
Director | Designer | Animator | Editor | Compositor
Function in an Elegant Form
A series of idents created with BBH, London, as part of the Audi Q3‘s launch campaign, in which elegance and function are brought together through typography and materials.
Type was designed from scratch for each ident and was moulded, etched, stitched and punched through relevant materials in 3D animation. The end frame and press shots saw us spend a day in Munich with the first Q3 off the production line.
© Why Not Associates
Director | Designer | Animator | Editor | Compositor
